During downtimes in your IT environment especially, you should be able to directly identify and forward alerts to a responsible member on your team. What if that member isn’t available to respond for some reason? Jira Service Management can notify multiple users at once, but if you want to notify an on-call engineer first and only notify other team members if the alert is not acknowledged for some time, what should you do? The answer to those questions is escalation policies and routing rules.
Use Routing Rules and Escalation Policies along with your on-call schedules to notify members on your team who can take action on the alert.